Build an unreal career in marketing

Take your first steps towards a more rewarding career in digital marketing with our Sydney-based marketing bootcamp.

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We're a marketing bootcamp built to do one thing,
get you hired!

Get hands-on with live campaigns, learn in an environment that mimics a marketing team and learn from an experienced mentor with over 15 years experience.

Don't just learn marketing, practice it.

Learn by operating in a marketing team

You'll work like a marketer would in an actual marketing team. Practicing the tasks and ways of working that you'll need when you land your first role.

Don't just learn marketing, practice it.

Get hands-on with live tools and campaigns

Run digital marketing for real-world products and businesses. Instead of leaving with notes and theory, you graduate with campaigns, strategy documents, ad builds, email flows, SEO plans, and performance reports that demonstrate practical skill.

Don't just learn marketing, practice it.

Be mentored by an experienced marketing manager

Mike has 15 years experience as a marketing professional. As a generalist growth marketer he has a deep understanding across a wide range of marketing channels, tactics and strategies.

Don't just learn marketing, practice it.

Build a portfolio that showcases your real-world experience

Everything you work on contributes as a portfolio project. So by the time you're done, you don't just have a certificate, you have six months of documented work that will help you get past the need for experience.

Wow recruiters and hiring managers with your practical experience

Stand out against other entry-level candidates with your experience in live campaigns, channels and projects.

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Curriculum
Digital marketing - Career Accelerator

Develop in-demand
digital marketing skills

We constantly update the curriculum to ensure that we are teaching you the most effective and relevant skills.

Digital Marketing Foundations

Overview

In this module you'll be introduced to the fundamental frameworks you'll need to become a successful marketer.

Skills
User journey mapping
Marketing funnels
Buyer personas
AI in digital marketing
Portfolio project

Create a practical buyer journey map for a real world product. This will be used as an anchor tool for projects in the remainder of the course. Giving you the foundation to develop as a customer-centric marketer.

Content & Social Media Marketing

Overview

Content and Social Media marketing is the bedrock of many marketing strategies. You'll learn how to jump on trends, craft a compelling narrative and create scroll stopping content.

Skills
Behind the algorithms
Channel & messaging strategy
Content production
Community management
Portfolio project

Run a social forward content campaign. You'll draft a content strategy, plan your posts into a content calendar and then produce, distribute and analyse your campaign.

Influencer Marketing

Overview

Some businesses solely run on influencer marketing campaigns (cough, cough...NordVPN). You'll learn what it means to run a professional scale influencer campaign.

Skills
Sourcing creators
Creator outreach
Campaign briefing
Content quality assurance
Portfolio project

Design and deliver a complete influencer campaign for a brand of your choice; including sourcing creators, drafting a brief, outlining deliverables, running outreach, and producing a performance report.

Paid Social (Meta Ads, TikTok Ads)

Overview

Advertising on social media is often the fastest way to reach your audience. You'll learn how to navigate the thousands of campaign configurations to build a scalable revenue engine.

Skills
Budget management
Ad creative production
Targeting strategies
Analytics & optimisation
Portfolio project

Plan, build, launch, and optimise a real Paid Social campaign on Meta or TikTok - including strategy, creative, targeting, and reporting and then produce a full performance case study.

Paid Search (Google Ads) & CRO

Overview

Paid Search is still one of the most effective ways to capture demand from a market. As well as a strong campaign set up, an effective landing page and Conversion Rate Optimisation process is key to success in this channel.

Skills
Keyword research
Landing page best practice
Campaign structure
Analytics & optimisation
Portfolio project

Build and launch a high-intent Google Search campaign for a real brand - including keyword targeting, match types, bidding strategy, ad copywriting, ad extensions, and landing page optimisation and deliver a performance report with insights and optimisations.

SEO & GEO

Overview

Ever wondered how Google decides which websites to recommend? Search Engine Optimisation holds the answers. Nowadays, appearing in responses from LLM chat interfaces (e.g. ChatGPT) is equally important. This channel is the toughest to crack but can sustain a business for years.

Skills
Semantic grouping
On-page optimisation
Search intent
Written content production
Portfolio project

Rank a piece of content in both traditional search (Google) and AI-driven search (ChatGPT, Gemini, Perplexity) by building a full SEO + GEO content strategy and publishing an optimised article.

Email & Lifecycle Marketing

Overview

Lifecycle marketing goes beyond awareness and builds a relationship with customers throughout their lifetime. The best businesses deliver tons of value through this channel and, as a result, build a loyal and valuable customer base.

Skills
Audience segmentation
Triggers and automations
Personalisation
Copywriting
Portfolio project

Plan, build, publish, and optimise a full automated email flow (e.g., Welcome, Nurture, or Post-Purchase) for a real brand, measured against engagement and conversion goals.

Analytics & Experimentation

Overview

The ability to analyse data is a non-negotiable skill for marketers in 2026. You'll learn how to capture, display and analyse data to inform experiments that will systematically improve your marketing campaigns.

Skills
Report building
Hypothesis creation
Data hygiene
Data presentation
Portfolio project

Design, run, and analyse a real A/B test that produces measurable learnings and build a complete Experiment Report that demonstrates your analytical and optimisation capability.

Digital Marketing Foundations
Overview

In this module you'll be introduced to the fundamental frameworks you'll need to become a successful marketer.

Skills
User journey mapping
Marketing funnels
Buyer personas
AI in digital marketing
Portfolio project

Create a practical buyer journey map for a real world product. This will be used as an anchor tool for projects in the remainder of the course. Giving you the foundation to develop as a customer-centric marketer.

Content & Social Media Marketing
Overview

Content and Social Media marketing is the bedrock of many marketing strategies. You'll learn how to jump on trends, craft a compelling narrative and create scroll stopping content.

Skills
Behind the algorithms
Channel & messaging strategy
Content production
Community management
Portfolio project

Run a social forward content campaign. You'll draft a content strategy, plan your posts into a content calendar and then produce, distribute and analyse your campaign.

Influencer Marketing
Overview

Some businesses solely run on influencer marketing campaigns (cough, cough...NordVPN). You'll learn what it means to run a professional scale influencer campaign.

Skills
Sourcing creators
Creator outreach
Campaign briefing
Content quality assurance
Portfolio project

Design and deliver a complete influencer campaign for a brand of your choice; including sourcing creators, drafting a brief, outlining deliverables, running outreach, and producing a performance report.

Paid Social (Meta Ads, TikTok Ads)
Overview

Advertising on social media is often the fastest way to reach your audience. You'll learn how to navigate the thousands of campaign configurations to build a scalable revenue engine.

Skills
Budget management
Ad creative production
Targeting strategies
Analytics & optimisation
Portfolio project

Plan, build, launch, and optimise a real Paid Social campaign on Meta or TikTok - including strategy, creative, targeting, and reporting and then produce a full performance case study.

Paid Search (Google Ads) & CRO
Overview

Paid Search is still one of the most effective ways to capture demand from a market. As well as a strong campaign set up, an effective landing page and Conversion Rate Optimisation process is key to success in this channel.

Skills
Keyword research
Landing page best practice
Campaign structure
Analytics & optimisation
Portfolio project

Build and launch a high-intent Google Search campaign for a real brand - including keyword targeting, match types, bidding strategy, ad copywriting, ad extensions, and landing page optimisation and deliver a performance report with insights and optimisations.

SEO & GEO
Overview

Ever wondered how Google decides which websites to recommend? Search Engine Optimisation holds the answers. Nowadays, appearing in responses from LLM chat interfaces (e.g. ChatGPT) is equally important. This channel is the toughest to crack but can sustain a business for years.

Skills
Semantic grouping
On-page optimisation
Search intent
Written content production
Portfolio project

Build and launch a high-intent Google Search campaign for a real brand - including keyword targeting, match types, bidding strategy, ad copywriting, ad extensions, and landing page optimisation and deliver a performance report with insights and optimisations.

Email & Lifecycle Marketing
Overview

Lifecycle marketing goes beyond awareness and builds a relationship with customers throughout their lifetime. The best businesses deliver tons of value through this channel and, as a result, build a loyal and valuable customer base.

Skills
Audience segmentation
Triggers and automations
Personalisation
Copywriting
Portfolio project

Plan, build, publish, and optimise a full automated email flow (e.g., Welcome, Nurture, or Post-Purchase) for a real brand, measured against engagement and conversion goals.

Analytics & Experimentation
Overview

The ability to analyse data is a non-negotiable skill for marketers in 2026. You'll learn how to capture, display and analyse data to inform experiments that will systematically improve your marketing campaigns.

Skills
Report building
Hypothesis creation
Data hygiene
Data presentation
Portfolio project

Design, run, and analyse a real A/B test that produces measurable learnings and build a complete Experiment Report that demonstrates your analytical and optimisation capability.

Master the modern marketers toolkit

AI skills are in high demand

Make AI work for you

Stand out to hiring managers as you master the latest and most effective AI tools and tactics.

Join an exciting community
of peers, professionals and hiring managers

The connection and learning doesn't stop once the bootcamp ends, stay in touch with colleagues, attend Unreal events, and participate in a community of like-minded people dedicated to building Unreal Careers.

Take the first steps to a career in marketing

Invest in your future

If you want to learn more about our Digital Marketing - Career Accelerator Bootcamp then book a consultation with our Mike, our Lead Mentor.

100% money-back guarantee

If you are unsatisfied with the course upon it's completion, you can ask for a no obligations 100% refund, no questions asked.

Join with a friend and get 25% off

Taking on new challenges can be daunting, doing it with it a friend always makes it easier. Bring a friend a long for the ride and you'll get 25% off your collective fees.

Take a bet on yourself

If you think in any way, that a career in marketing could help you to get closer to the type of life you want to lead, you should give it a go. You can do it.

Digital Marketing
Career Accelerator Bootcamp
$2,775
Includes:
Weekly 1:1 mentor sessions
Free entry to Unreal events
Access to live tools
Personalised hiring plan
Access to a professional network
Interview ready portfolio
Weekly group sessions
CV and LinkedIn profile review
Expert fireside chats
All course resources

Register your interest for the 2026 Winter cohort

Register your interest for the Digital Marketing Career Accelerator Bootcamp today and claim your personalised Learning & Career Path into digital marketing, see sample >

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

FAQs

Gain real-world digital marketing skills with hands-on projects, expert mentors, and ongoing support for your job search.

What makes this course different?

Our program centers on practical, job-ready skills through real campaigns and projects. You’ll work on assignments that mirror actual industry tasks, preparing you for the demands of today’s marketing roles.

Who are the mentors and how do they help?

You’ll be guided by experienced marketing professionals who provide feedback, answer questions, and support your progress. Mentors are available throughout the course to help you build confidence and expertise.

What support is available after finishing?

Graduates receive continued access to resources, community forums, and career support. This ensures you stay updated and connected as you advance in your marketing career.

How long does the course take?

The course is designed for focused learning, allowing you to build skills and complete projects in a streamlined timeframe. Most students finish in 6 months, ready to pursue new job opportunities.